William Yeoward

Founded in 1983, the William Yeoward brand enjoys an enviable reputation for its innovation and impeccable quality in concept, design, and execution of home products.

With a discreet good taste and a sensitive understanding of its market, the brand has secured its place as a market leader in its field. The brand is perceived globally as "modern British" and has earned an enviable reputation for its exquisite craftsmanship combined with originality.

The William Yeoward brand includes furniture, upholstery, glassware, lighting, fabrics, wall coverings, rugs, and home accessories, all made to the highest and most demanding standards. While constantly perfecting its products and applying meticulous attention to detail, the brand produces products with a sense of purpose and personality that are the hallmark of all William Yeoward designs. William Yeoward products are sold worldwide and among its clients are interior designers, decorators, and international architects.

Excellence in its designs

The philosophy of William Yeoward has always been to "strive for excellence" not only in design and production, but above all in service: “From very early in my creative life, I realized that if I couldn't find what I wanted, the best thing I could do was find someone who could.” He certainly fulfilled this philosophy in many areas of products he created for the home. “It is very important to determine who you are and how you want to live before even contemplating a house or the things one needs to live comfortably in it... comfort is the key to satisfaction and therefore good design must be practical, elegant, and above all comfortable.”

William was dedicated to his work, his extensive circle of family and friends, and of course, to his team at William Yeoward. In 2016, he invited Chris Grafham, a long-time friend and colleague, to join the company as CEO to ensure the continuity of his life's work and guide the company into the future. That was his plan and he has left his vision and aspirations in very good hands with his team. His spirit will forever be the foundation of everything that creates and develops the William Yeoward brand.

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